Hill's Pet Nutrition · Strategic Creative Services Spec Portfolio · 2026

PawVital

A spec production portfolio across digital, print, motion, and e-commerce.

Seven deliverables. One brand. Built to demonstrate CPG production range for Hill's Pet Nutrition.

7 Pieces
Social Media

Three-tier social content system spanning brand storytelling, organic education, and direct-response conversion — designed to operate across the full marketing funnel at scale.

Social Media Brand Storytelling Organic Content Paid Social
Motion

PawVital
Brand Spot

A 19-second brand spot introducing PawVital — establishing visual identity, tone, and motion language across short-form video placements.

Motion Graphics Brand Film Brand Identity
Brochure

The Gut-Health Guide

Multi-panel consumer education brochure translating dog digestive health science into owner-friendly guidance while positioning PawVital Digestive Health as the evidence-based solution.

Print Design Editorial Design Consumer Education Brand Storytelling
The Gut-Health Guide — PawVital consumer education brochure
Amazon A+ Content

PawVital Digestive Health
Premium A+ Module

Premium A+ multi-module layout built for PawVital's Digestive Health PDP, structured to communicate ingredient hierarchy, product benefits, and brand authority at retail.

Amazon A+ E-Commerce Design Conversion Design Retail
PawVital Digestive Health — Amazon Premium A+ content layout
Retail Signage

PawVital Digestive Health
In-Store Signage System

Point-of-sale print signage system designed for shelf environment legibility, delivering brand identity and product benefit at the moment of purchase decision.

Print Design Point-of-Sale Retail Production Design
PawVital Digestive Health — in-store retail signage system
HTML Email

PawVital Digestive Health
Campaign Email

Responsive HTML campaign email structured to move readers from benefit headline through product story to a single clear CTA across desktop and mobile clients.

Email Design HTML Email Direct Marketing Responsive Design
PawVital Digestive Health — responsive HTML campaign email
Display Banners

PawVital Digestive Health
Display Banner Suite

Static display banner suite across standard IAB sizes, built to communicate product benefit and brand identity within fixed-format digital ad placements.

Display Advertising Banner Design Digital Advertising Brand Identity
PawVital display banner — 6:5 format PawVital display banner — 160×600 skyscraper

Let's talk.

Open to design and production opportunities in Kansas City and beyond.

meyang2@gmail.com ↗